Information Media Partners

content to strategy

Knowledge, Experience, Creativity

Business and operational consulting for content-centric businesses worldwide.

Founder and Managing Partner Michael Cairns -

• Strategy Definition • Project Management • Program Management • Business Process Reengineering • Due Diligence Support • Technology and Systems Assessment • Facilitation • Product Development

We help our clients create innovative solutions to complex business issues that create value, achieve break-through performance and help differentiate our clients from their competition.

Our focus is on developing workable solutions as early in the consulting process as possible in order for our clients to benefit as soon as possible from our advice.


• John Wiley & Co. • Reed Elsevier • Hewlett Packard • Wolters Kluwer • Barnes & Noble • Simon & Schuster • Cengage • Pearson • Book Industry Study Group • R.R. Bowker • Courseload • Cahners Magazine Group •  Book Data Services • iUniverse • Klopotek AG • AARP • Edgewater Technologies • Learnetic • InterPublic Group • e-Pub Direct • Ogilvy • Organic Media • Penguin Publishing Group • Museum of Fine Arts, Boston • Next Media (Hong Kong) • Gruner + Jahr • Abercrombie & Kent •  Suite101 •  Olive Technology • The Beckway Group • Fremont Macanta • TechPar Group • Greyhouse Publishers •

We deliver business strategy solutions for publishing, media and information companies and other media-related companies looking to leverage their unique market positions. Broadly speaking our work tends to fit into three categories:

Strategic Planning

Information Media Partners will help you define a workable strategic planning process as well as business opportunities for action. Our approach is progressive, starting with a clear understanding of your current environment including your products, competitive positioning, organization and financial situation. We also work together with you to define, as closely as possible, the end state representation — where you would like your business to be. Lastly, we build a strategy program designed to bridge the gap between your current position and your ideal environment.

Content Management

Information and publishing/media companies have long understood the value of ‘content’ since it defines the publishing and information industry. With divergent user expectations and multiple access points for content usage/engagement, media companies have to develop content management and creation strategies that allow them complete control and unlimited flexibility.

Information Media Partners can help publishers document existing content management strategies and recommend changes that will support their goals. Often, this process requires strategic thinking about how the publisher wants to engage their target market in the use of their content.

Technology Assessment

Many publishing companies are faced with the dilemma of legacy technology which can not support their desired business goals.   Our experience in technology consulting and software development specifically in the publishing segment gives us a unique set of skills to help our publishing clients.   We have conducted global scale technology capability reviews as well as vendor specific application software evaluation.

Information Media Partners has direct experience working with companies that face challenges in making their technology environments, staffing and partnerships support their business strategy.

Please get in touch:

Michael Cairns – 908 938 4889.

Please contact me to discuss your current project and I will be happy to respond with a formal proposal based on our initial discussion.  Most projects run from several weeks to several months depending on scope and complexity.

On a number of occasions, I have stepped in to a business as an interim executive and these engagements have lasted from three months to 24 months.  While attending to operational challenges, I’ve also helped source permanent staff to fill these roles.