Selected client references:
Jay Jordan, CEO, OCLC:
“Michael helped us explore a new business opportunity that could become an important aspect of the OCLC business. In his presentations to me regarding the progress of this project, it was clear that he retains significant knowledge of the publishing environment, its issues and areas of opportunity. Importantly, he was able to translate these themes and trends into tactical recommendations which OCLC is in the process of exploring. Additionally, Michael was more than willing to offer advice and perspective outside the scope of his consulting engagement where he saw that his experience and knowledge could help the organization. Given the right opportunity we would bring him on again for another assignment.”
Susan Driscoll, President, iUniverse:
“We asked Michael to take a wholesale view of our internal operations within a short timeframe and offer recommendations and potential solutions for the process issues we faced. Within weeks, Michael was able to understand the mechanics of our business and identified the business issues and drivers. He provided specific recommendations that we are now pursuing. In addition, Michael willingly offered support and direction outside the scope of his engagement when he saw that his experience or publishing knowledge could help address an internal issue or challenge.”
Scott Lubeck, Director, Book Industry Study Group:
“Michael Cairns undertook extensive research for BISG into the current practice of identifying e-books and digital content in the U.S. marketplace. Michael came equipped with deep subject matter expertise (as former President of R.R. Bowker) and knowledge of the book industry. The result was a comprehensive study that has already proven to be of enormous value in understanding a chaotic situation that, without remediation, may depress the future of the industry. Moreover, his structured approach to data gathering and interviewing key stakeholders has provided the basis for developing a clear set of recommendations for applying standards—such as the ISBN—developing “better” practices for identification in general, and future proofing content in the digital world.”
Greg Morris, VP Marketing, SharedBook & AcademicPub:
“Michael and I worked closely together as part of the SharedBook executive team and specifically on the launch of AcademicPub a new product for the educational market. Michael has exceptional knowledge about the publishing industry and was able to use his knowledge and network to build a library of content agreements with more than 200 publishers amounting to over 6 million separate items of content. Michael’s strength is his commitment to a vision for the business he is managing and to work tirelessly to achieve the vision. In a challenging business environment, Michael created knowledge and awareness for the AcademicPub product and developed and established key business relationships that helped build the AcademicPub brand with publishers and educators.
Michael and I collaborated well in defining our target market and he strongly supported my efforts to revamp our marketing and promotion campaigns. I look forward to working with him again should our paths cross.”
Mike Shatzkin, CEO, The Idea Logical Company:
“Michael Cairns is one of the most knowledgeable people around about book publishers and media in general. Because he was CEO of Bowker for many years, he has an extensive global network in the publishing business. His prior (and subsequent) experience as a consultant gives him a very solid grounding in media businesses in general. As a result, he knows media: the companies, the executives, the strategies, and the balance sheets, better than all but a very few people.
And because Michael is a very sharp guy and a creative thinker, this extensive knowledge adds up to valuable insight. His blog, Personanondata, is a daily must-read. I have learned that he is among the most valuable resources to help investigate any media-related question.”